AI strategy, built around people first.

Enterprise AI advisory for organisations that want transformation to stick. We plan, deploy and govern AI through a human lens — because the technology is never the hard part.

Explore our services Our philosophy →
20+
Years enterprise delivery
$30M
Programs managed
50+
Team size led
6
Industry sectors
Human
-made
Our philosophy

AI is a business tool.
Humans decide how to use it.

The name is deliberate. Analog intelligence is what people bring — judgment, context, relationships, accountability. We exist to make sure that quality of thinking shapes every AI deployment, not the other way around.

Most AI programs fail not because the technology is wrong, but because the people architecture around it is. Change lands when people understand why it matters, see themselves in the outcome, and are genuinely supported to operate in a new way.

We work from the inside out: starting with your commercial reality, your people, your risk tolerance — and building AI capability that is durable because it was designed for how your organisation actually works.

PCI methodology
People Centric Implementation — our change management foundation
On AI strategy

Strategy is only as good as your ability to articulate it.

Most organisations have more AI ambition than they can explain. Executives struggle to communicate the value to boards. Teams can't see themselves in the strategy. Vendors hear a brief and run in different directions. A strategy that lives in a slide deck — or in the head of one person — is not a strategy at all. We help you develop the AI strategy and then build the narrative, the language, and the engagement program that makes it real across your organisation.

Talk to us about your AI strategy
What we do

Advisory services across two practices

Deployment planning and governance advisory, drawn from hands-on GM-level experience across energy, logistics, retail and infrastructure organisations.

01 AI deployment planning
Deployment
Enterprise AI strategy & roadmap
A sequenced, board-ready AI strategy tied directly to your commercial objectives — use case prioritisation, capability sequencing, and a delivery roadmap that balances pace with risk.
Strategy Board engagement Roadmap
Deployment
AI operating model design
Team structure, ways of working and accountability model for a sustainable AI function — federated versus centralised analytics, roles and responsibilities, and platform selection guidance based on fit, not preference.
Operating model Team design Structure

Informed by hands-on experience with Databricks, Snowflake, AWS and modern data stack tooling — without prescribing architecture.

Deployment
AI strategy communication & business case
Turning strategy into a story that moves people. Business case development, executive presentations, board papers and the internal communications that build organisational will behind an AI program.
Business case Storytelling Exec engagement
Deployment
Automation & agentic tooling advisory
Practical guidance on RPA, workflow automation and agentic AI deployment. Which processes to automate first, tooling selection, and designing for genuine adoption — not just implementation.
RPA Agentic AI Process automation
Deployment
AI upskilling program design
Organisation-wide AI literacy programs that meet people where they are — designed for enterprises with diverse starting points, shifting mindset as much as technical skill.
Change management AI literacy Adoption
Deployment
Technology procurement & vendor selection
End-to-end RFP design, vendor evaluation and commercial negotiation for AI and data platform investments — with experience managing competitive processes spanning 30+ vendors.
Procurement RFP Vendor management
02 Governance & risk management
Governance
AI governance framework design
Governance structures aligned to NIST AI RMF and ISO 42001 — policy, accountability model, escalation pathways and the internal assurance mechanisms boards and regulators expect.
NIST AI RMF ISO 42001 AI policy
Governance
Responsible AI & ethics in practice
Translating ethics principles into practical controls — bias assessment, transparency requirements, human oversight design and escalation protocols built for commercial environments under real pressure.
Responsible AI Bias & fairness Human oversight
Governance
Data governance & privacy advisory
Governance structures for privacy, data sovereignty and access control in AI workloads. Practical advice for regulated industries where data sensitivity and accountability requirements are front of mind.
Data governance Privacy Compliance
Governance
AI risk assessment & management
Structured risk assessment for AI deployments — model risk, operational risk, reputational risk and third-party AI risk. Includes risk register design, appetite setting and ongoing monitoring frameworks.
Risk register Model risk Monitoring
Governance
Executive & board AI readiness
Briefings and decision-support tools that equip boards and executive teams to govern AI confidently — covering AI literacy, oversight duties, reporting cadence and the right questions to be asking.
Board engagement Executive briefing AI literacy
Governance
AI strategy reporting & assurance
Reporting architecture and progress tracking for AI programs — delivery metrics, board-level strategy updates, quarterly reporting design, KPI frameworks and investment case discipline.
Reporting Strategy tracking Assurance
How we work

The Groundwork approach

Every engagement is grounded in your commercial reality first. We don't bring a template — we bring a methodology that starts with your people and builds outward.

01
Understand the commercial reality
We start by understanding the business — its strategy, commercial levers, pain points and appetite for change. Technology strategy that isn't tied to this is decoration.
02
Map the people landscape
Using our PCI (People Centric Implementation) methodology, we identify who needs to change, how they currently work, and what will make adoption real rather than nominal.
03
Design for durability
We design AI capability, operating models and governance structures that are built to last — not optimised for the launch announcement, but for how the business will actually operate in two years.
04
Build the case and move
We prepare the business case, facilitate executive alignment, and support delivery from strategy through to implementation — with transparent progress reporting at every stage.
Sector experience

Industries we know well

Grounded in regulated, operationally complex industries where the cost of getting AI wrong is real.

Energy
RETAIL · TRADING · GENERATION
Logistics
TRANSPORT · WAREHOUSING
Retail
DIGITAL · OPERATIONS
Infrastructure
TOLLING · UTILITIES
Government
STATE & FEDERAL
Geospatial
DATA · CONSULTING
Get in touch

Ready to build AI that lasts?

Most engagements start with a short discovery conversation. No pitch deck — just an honest conversation about where you are and what you need.

Email Gemma Connect on LinkedIn